These days, conducting an industry analysis is crucial to find out which company is good for a career. Moreover, with everyone aspiring for a dream career, it’s similarly integral to research a company.

In the same way, one needs to know the parameters for how to research a company. Without much deliberation, that is to say, knowing them has multiple benefits in terms of reliability and security.

Certainly, candidates need confidence in their respective fields and are aware of the steps to research a company. To clear things out further, in this article, we will discuss those factors and the steps to be followed.

How to Research a Company

16 criterias to Research a company:

  1. Industry Rank/ Affiliation
  2. Company Sector: Public, Private, Small Business
  3. Type of Company: Corporate, Start-up, MNC, LLP, NGO
  4. Products and Services
  5. Clientele & Business Operations
  6. Location/ Remote
  7. Work Mode flexibility (Office/ Hybrid)
  8. Work Hours: Full-time/ Part-time/ Freelance
  9. Salary/ Stipend amount
  10. Employee Benefits: Medical claim, Allowances, EPF
  11. Job Promotion/ Advancement scope
  12. Company Culture
  13.  Work-life Balance
  14.  Policies and regulations
  15. Reviews & Feedback from colleagues
  16. Employee Turnover & Retention rates

10 websites that allow you to Research a company:

  • Glassdoor
  • Craigslist
  • Indeed
  • Reddit
  • Payscale
  • LinkedIn
  • Google
  • AngelList

The 7 steps for How to Research a company:

#1: Select an Industry:

Firstly, choose an industry for your educational background and experience. For instance, a Literature student may pursue a career in Content Writing or Advertising etc. Likewise, an Engineering student may work in Manufacturing or Production.

#2: Analyse the company values and find your own niche.

Moreover, see if your values align with the company goals in the short and long term. Above all, choose a career to feel fulfilled and not exhausted.

#3: Review the business operations and performance of the company with the tools mentioned.

Most importantly, conduct a background research of the criterias stated. Additionally, analyse recent developments and check if the reviews stack up against the company’s reputation.

Additionally, check the opinions and recommendations received by the company.

#4: Find out the CEO, Director or Executive leadership of the company:

Be inquisitive about the company. In particular, know the CEO or Director and the vision of the corporate leader(s). Most importantly, candidates should be aware and conscious about their future Boss.

#5: Know the compensations and employee benefits provided by the company:

Truth be told every employee is in search of an employer who compensates them well. However, most candidates lose their zeal when it comes to negotiation.

So, negotiate your salary and find out the salary ranges for your desired role. This will certainly help you know your worth and not worry about self-esteem.

#6: Discover news coverage, events and happenings within the company.

These days, companies have PR Managers and assistants to cover their events and media briefings. Not only it gives them exposure but allows the public to know about them.

You should stay abreast of such developments to stay ahead of the competition. To clarify further, have an Insider’s perspective to impress the Hiring Managers.

#7: Review USPs and competitors to check if a company is worthy of your commitment.

A USP is a measure of a company’s brand ideals so see if they have performed well.


It is important to research a company to find out if it’s good for you in the long-term. Use the tools suggested and conduct background checks to define your results further.

We wish you all the best for your career and hope this article will help you get started!

Categories: Tips & Suggestions


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