I am a proven teacher in the area of Marketing and Sales Management who believes in disseminating industry oriented teaching methodology. Institution building has always been one of my major objectives as a teaching resource. I have over 16 years of experience that includes 6 years in the industry and 10 years (7 years in teaching and 3 years in academic research/content supervision) in academics..
Honors & Awards
2017
Digital Unlocked Certification
Google
Certified Digital Marketing Professional
Udemy
2009
Accredited Management Teacher
AIMA, New Delhi
JOURNEY
2017
Workshops of Dr Kisholoy Roy
Founder, Trainer, Kolkata
Conducting workshops on Brand Communication, Digital Marketing, Retail Marketing, Sales and SPSS
2017
Techno India Group
Visiting Faculty, Kolkata
2016
ZamBin Kleermaker
Business Development Consultant (Contractual), Kolkata
2016
Eastern Institute for Integrated Learning in Management (EIILM)
Visiting Faculty, Kolkata
2015
Eastern Institute for Integrated Learning in Management (EIILM)
Assistant Professor(Retainer Basis), Kolkata
2015
Ph.D. in Management
IIT (Indian School of Mines), Dhanbad
2011
Globsyn Business School
Assistant Professor, Kolkata
2009
Institute of Business Management
Assistant Professor, Kolkata
2009
Academy for Professional Excellence
Lecturer, Kolkata
2008
The Institute of Computer Accountants
Head-Content Development-ICA Retail, Kolkata
2006
Icfai Business School-Case Development Centre
Team Leader, Hyderabad
2003
Decent Communication
Business Development Manager, Kolkata
2001
Netpro Training
Business Development Manager, Kolkata
2000
American Express-TRS
Team Leader, Kolkata
2000
MBA
Institute of Modern Management, Kolkata
1997
Gossner College,
Ranchi
B.Sc. (Chemistry Hon from
Ranchi University
1993
Gossner College,
Ranchi
I.Sc. from
BIEC,Patna Board
1991
St Thomas School,
Ranchi
ICSE from
ICSE Board
Achievements
2014
Editorial Board Member
Economic Challenger Journal (Peer reviewed journal recognized by UGC)
Reviewer
McGraw Hill Publication & Viva Books
Publications (13)
2017
Effect of Celebrity Endorsements on Instant Noodle Brands: A Field Study in Kolkata
Pratibimba: The Journal of IMIS ()
2017
Celebrity Endorsements: A Technical Note
Srusti Management Review ()
2016
Satyajit Ray's Feluda: A Content Analysis and Audience Feedback Study
Economic Challenger ()
2015
Case Studies on Marketing in the Indian Context
Trinity Press ()
The Recall of Maggi Noodles in India: Analyzing the Implication
Economic Challenger ()
2014
Analyzing the Impact of Celebrity Endorsements: Goods Vs Services
Samzodhana-Journal of Management Research ()
2014
Marketing to Kids: The Chhota Bheem Saga
Economic Challenger ()
2014
Negative Impact of Consumer Fashion Trends: The Gillette Example
Economic Challenger ()
2012
Sports Marketing & Consumer Behavior: An Empirical Study
Asian Academic Research Journal of Multidisciplinary (AARJMD) ()
2012
A Text on Sales Management
Vrinda Publications ()
2010
Brand Management: An Indian Perspective
Vrinda Publications ()
2009
Case Studies on Celebrity Branding & Brand Endorsements
Vrinda Publications ()
cvDragon